ABOUT
The Most Favorite Korean Chicken
- THE MOST FAVORITE KOREAN CHICKEN
- Puradak, we provide exceptional food and trendy lifestyle
to customers worldwide with care.
Presenting the value of ‘the most favorite Korean chicken’
through a differentiated brand concept, unique flavors and visuals.
we invest a lot of time into what we provide.
New attempts and efforts such as using ingredients selected through a keen process,
special sauce R&D, packaging, store designs. led innovations in the industry
and allowed Puradak to gain a foothold as a beloved brand to many customers.

BRAND IDENTITY
The symbol of Puradak implicitly captures identity and core values.
It is the shape of a diamond, symbolizing purity and solidity viewed from above,
which means to take a new leap forward with a solid identity as a foothold
while meeting customer needs from a three-dimensional and diversified perspective.
- PURA
- ‘Puro’ in Spanish
- DAK
- ‘Chicken’ in Korean
- DIAMOND
- A symbol of faithfulness, love, purity, innocence and relationships filled with love





Puradak Worldwide
727stores
Stepping up as a Global Brand
Since the first store established in 2014, Puradak now goes global. Outgrowing the stereotypes and becoming an industry leader, we are preparing to expand to be available anytime, anywhere including and aside from the countries that we have previously expanded to. With over 700 stores in Korea to other countries, we strive to reach customers globally.
STORE DESIGN
For the special gourmet experience of the customers visiting Puradak,
spatial designs have different layouts to gift a valuable time.
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